5 KEY TIPS FOR DESIGNING A STUNNING BROCHURE

Brochure printing is an excellent way to showcase what your business or organization offers. To make your brochure a powerful marketing tool, it’s essential to design it properly. Check out our helpful tips on choosing the right size and content to ensure your custom brochures are a success.

Creative Brochure Design

A good brochure design can attract customers, while a bad one can make your business look unprofessional. Keep the design clear and simple. Make sure images and content are easy to read and understand quickly. Use colorful graphs or statistics, but ensure they are easy to grasp. A confused customer may lead to a lost sale. If you’re struggling with design ideas, our graphic designers are ready to help.

The Cover

Selecting the right image and design for your brochure cover is crucial. Like a thesis statement, the cover’s goal is to grab the reader’s attention and encourage them to keep reading. A lackluster cover may be overlooked. Aim to create an emotional connection, sparking curiosity or excitement. Be creative to make people want to delve deeper into your brochure.

The Content

Now that you’ve captured your reader’s attention, it’s time to focus on the content. Present your message and offers in detail, aiming to raise awareness, drive sales, or encourage repeat purchases. Determine the purpose of your business brochure to better organize the content and prioritize its importance. Remember, people prefer brief content. Remove any fluff and unnecessary text. The shorter and more direct your content, the more likely people are to read it all.

Folding Options and Brochure Sizes

A popular layout often chosen is the basic tri-fold. It’s commonly used in marketing campaigns and is excellent for showcasing a business, promoting a brand, or highlighting products and services effectively. Depending on your needs, other folding options and sizes are available, such as the half fold, z-fold, roll fold, and more. For more details about each folding option, check out the different folding options we offer.

The size of your brochure should be long enough to cover the subject but short enough to keep it interesting. If your business offers many products and services, you might need a larger brochure to fit all the information. However, don’t try to include everything if you have thousands of offerings. Instead, guide readers to your website for more details or for information not covered in the brochure.

Paper Stock

Once printed, brochures tend to have a longer shelf-life than other marketing materials, so choosing the right paper stock is critical. Often overlooked, the thickness and coating of the paper play an important role. We offer various paper thicknesses (100LB, 70LB, and 80LB) and coatings such as aqueous (AQ), satin, glossy UV, and no coating. Depending on your message and target market, the paper stock can significantly impact the design. For more guidance, check out our blog on choosing the right paper stock.

As you can see, many options and variables can affect your brochure. But when designed properly, your brochure can make a significant impact.

Contact us for Print Consultation.

Want to learn about budget-friendly brochure printing and how to maximize impact while minimizing costs? Check out the link below!

BUDGET-FRIENDLY BROCHURE PRINTING

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