5 STEPS TO TAKE ANNUALLY TO ENSURE BRAND CONSISTENCY
Brand consistency means keeping your brand the same over time, which makes it easier for people to recognize and trust it. Here are five things to do every year to make sure your brand stays consistent:
1. REVIEW YOUR STYLE GUIDE
The style guide serves as a blueprint for your brand’s visual and verbal identity. Regularly review and update it to reflect any changes in branding strategies, new design elements, or modifications in brand messaging. Consider incorporating new examples or guidelines based on past brand executions to ensure comprehensive coverage.
2. EXECUTE A SEARCH
Conduct a thorough Google search to assess your brand’s presence across various digital platforms. Look for any instances where outdated logos or inconsistent brand elements are being used. Implement necessary updates or corrections, and set up Google Alerts to monitor brand mentions and address discrepancies promptly.
3. CONDUCT PHYSICAL AND DIGITAL AUDITS
Perform brand audits both physically and digitally to evaluate how your brand is represented across different touchpoints. This includes visiting physical locations such as offices or stores to assess signage, displays, and customer interactions. Additionally, conduct audits of digital assets like websites, social media profiles, and marketing materials to ensure consistency in messaging, design, and tone of voice.
4. DO A REALITY CHECK
Gauge customer perceptions of your brand through surveys or feedback mechanisms. Evaluate whether the brand image portrayed aligns with the actual customer experience and perception. This reality check helps identify any gaps between brand promises and customer expectations, allowing you to make necessary adjustments to maintain consistency.
5. EVALUATE ALL VENDOR PARTNERS
Assess the performance of vendor partners involved in executing your brand strategies, such as advertising agencies, printers, and freelance designers. Ensure that they adhere to your brand guidelines and standards in their deliverables. Provide them with updated style guides and communicate expectations clearly to maintain consistency in output.
By following these five steps annually, you can proactively manage and preserve brand consistency, reinforcing your brand’s identity and reinforcing customer trust
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5 STEPS TO TAKE ANNUALLY TO ENSURE BRAND CONSISTENCY
Brand consistency means keeping your brand the same over time, which makes it easier for people to recognize and trust it. Here are five things to do every year to make sure your brand stays consistent:
1. REVIEW YOUR STYLE GUIDE
The style guide serves as a blueprint for your brand’s visual and verbal identity. Regularly review and update it to reflect any changes in branding strategies, new design elements, or modifications in brand messaging. Consider incorporating new examples or guidelines based on past brand executions to ensure comprehensive coverage.
MAKE POOR LOGO CHOICES
If your logo already works well, don’t make it more complicated or hard to use. Sometimes, picking the wrong colors or making the logo too fancy can cause problems later when you want to make ads or signs.
But if your logo already has problems, fixing them now is a good idea. Ask people who make pictures and signs (like designers and printers) what problems they’ve had with your logo, and how you can make it better.
2. EXECUTE A SEARCH
Conduct a thorough Google search to assess your brand’s presence across various digital platforms. Look for any instances where outdated logos or inconsistent brand elements are being used. Implement necessary updates or corrections, and set up Google Alerts to monitor brand mentions and address discrepancies promptly.
3. CONDUCT PHYSICAL AND DIGITAL AUDITS
Perform brand audits both physically and digitally to evaluate how your brand is represented across different touchpoints. This includes visiting physical locations such as offices or stores to assess signage, displays, and customer interactions. Additionally, conduct audits of digital assets like websites, social media profiles, and marketing materials to ensure consistency in messaging, design, and tone of voice.
4. DO A REALITY CHECK
Gauge customer perceptions of your brand through surveys or feedback mechanisms. Evaluate whether the brand image portrayed aligns with the actual customer experience and perception. This reality check helps identify any gaps between brand promises and customer expectations, allowing you to make necessary adjustments to maintain consistency.
5. EVALUATE ALL VENDOR PARTNERS
Assess the performance of vendor partners involved in executing your brand strategies, such as advertising agencies, printers, and freelance designers. Ensure that they adhere to your brand guidelines and standards in their deliverables. Provide them with updated style guides and communicate expectations clearly to maintain consistency in output.
By following these five steps annually, you can proactively manage and preserve brand consistency, reinforcing your brand’s identity and reinforcing customer trust
