BUDGET-FRIENDLY BROCHURE PRINTING: MAXIMIZE IMPACT, MINIMIZE COST!

We recently printed a company brochure for an exhibition of contemporary artists. Initially contacted five months before the print date, the client’s specifications evolved to meet their budget.

COMPANY BROCHURES DON’T NEED TO BE EXPENSIVE

 

PAPERSTOCK

To ensure quality, especially for selling at the exhibition, the client chose a thicker outer cover of 250gsm and text pages of 160gsm on an uncoated board. Heavier paper stocks and renowned brands can be pricey, but printers often offer cheaper alternatives that achieve the desired look without the high cost.

PAGE SIZE & NO. OF PAGES

The client wanted to feature each artist across two pages, resulting in an 86-page brochure. Though reducing to A5 size was considered, it was decided that detail and readability would suffer. Reducing page count or size can save money, but avoid cluttering pages as it can obscure key messages.

COLOUR & LAMINATION

We quoted for 100 to 300 brochures, using CMYK lithographic printing for the cover due to its large size and digital printing for the text pages. Litho printing offered better results for large colour blocks, a key feature of the cover artwork. Matt lamination was added to the outer cover for a luxury finish and to prevent marking during binding.

ARTWORK

The client created their own artwork with our guidance, ensuring the best print-ready results.

TURNAROUND

We printed and delivered the brochures ahead of schedule, allowing the client to focus on other aspects of the exhibition.

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