CUTTING PRINTING COSTS: 10 SIMPLE TIPS YOU NEED TO KNOW !
Print stuff like flyers and business cards are still super important for businesses. But saving money on printing is smart for lots of reasons.
Did you know? Most people trust print ads the most. Even though online ads are big, using both is best for getting people to trust you.
Printing can get expensive, so it’s good to save money when you can. Want some easy tips to spend less?
Check out our top 10!
1. Print Only What You Really Need
Many companies make the mistake of printing lots of marketing stuff without thinking about what they actually need. This leads to wasting paper and having piles of stuff lying around. Instead, print fewer things each time. This lets you change your marketing plan easily. You can also use special software to manage what you print. Our software makes it easy for customers to print stuff quickly. Also, remember that printed stuff doesn’t last forever. Even if printing more stuff is cheap, think about if you’ll really use it or if it’ll just sit there.
2. Look For The Best Print Company.
3. Batch Print Jobs To Save Money
It’s a good idea to get all your printing done in one place. This can lower your printing costs. Also, many print companies offer cheaper rates if you print a lot of stuff at once. When planning your printing, remember this tip. Talk to your account manager to see what deals they can offer you.
4. Think About Document Design
When designing your documents, think about more than just how they look. Consider the size and layout too. Sometimes, larger paper sizes aren’t more expensive to print. Also, decide if you want to print on one side or both sides. Printing on both sides costs more. Also, consider how many folds your document will have. Tri-fold leaflets might look good but they can be pricier to print.
5. Use Colours Wisely To Save Money.
Printing in full color is usually the cheapest option. Nowadays, printers don’t usually make separate printing plates for each color, so using spot colors can be expensive. Stick to CMYK printing if you want to save on printing costs.
6. Keep Your Data Cleansed
Before printing lots of materials for mailing, ensure your data is accurate. This means checking addresses and other details. When data is accurate, you’ll have fewer items returned to you because of errors. This saves time and money.
7. Use Segmentation
Divide your audience into groups based on their interests or characteristics. This helps ensure your mailings reach the right people. Target your mailings to those who are likely to respond positively. Don’t waste resources sending to people who won’t be interested.
8. Consider The Quality Of Your Paper.
Do you really need thick, glossy paper? As your printing needs increase, opt for lighter weight and simpler finishes to save on costs. However, remember that the paper choice affects how your print feels to customers. So, balance the savings with the impression you want to make.
9. Keep Your Documents Short To Save Money.
Printing more copies reduces the cost per copy, but if the document has more pages, the base price per copy increases. So, aim for large print jobs with shorter documents. Consider this when writing, especially for long reports. You’ll save a lot on printing costs, and your readers will appreciate it too.
10. Keep In-House Printing To A Minimum
Limit printing in your office to save money. While some documents need to be printed, set rules to reduce printing. Encourage emailing and proofreading on screens before printing. This reduces the cost of office printing.
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