HOW TO CREATE AN STUNNING BROCHURE IN 5 EASY STEPS
Most people dive straight into brochure creation by focusing on content first—jotting down points, writing text, or selecting images and colors. However, for an impactful and well-designed brochure, it’s crucial to start elsewhere. Instead, take a step back and consider these five essential questions before you begin crafting the content
1. What is the objective?
First, define the brochure’s goal. Is it for introducing your company, promoting a product or service, following up on a presentation, educating, informing, or announcing something new? A clear goal from the start will streamline the creation process and ensure your brochure effectively meets its purpose.
2. Who are you trying to reach?
Understanding your audience is crucial. Are you targeting prospective or current customers, organization members, or the general public? Consider their age, economic status, and familiarity with your company or product. This insight will guide you in creating content that resonates and engages effectively.
3. How will the brochure be distributed?
Decide how you’ll distribute your brochure. Will it be mailed, handed out at events, included in presentations, left behind by salespeople, or displayed in racks or on tables? Understanding the distribution method will guide you in choosing the brochure’s physical features.
4. What impression do you want to make?
Consider the impression you want to create. What feelings or perceptions should your brochure evoke? For instance, a luxury resort brochure would use elegant design elements, while a brochure for gutter cleaning might focus on practicality. Align the design and quality with the brochure’s purpose for maximum impact.
5. Which format is best to convey the information?
Choose the format that best conveys your information. For in-person meetings, a larger size like a bi-fold or double gate fold may work best. For mail distribution, consider a self-mailer or a size that fits in a standard envelope. For detailed information, a booklet might be ideal. Your presentation method will guide the brochure’s size and style
Only after addressing these questions should you begin crafting your brochure’s content. Stay tuned for our next article, where we’ll share tips for creating effective content.
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