Buying print materials is a bit different from buying other kinds of marketing stuff. 

Why? Well, because each print job is unique. It’s like ordering a custom-made item customized to your specific needs, budget and goals. 

When you decide to get something printed, the first step is usually getting an estimate. This is where the printing professionals take a look at what you want and figure out the best way to make it happen. But to get an accurate estimate, you need to provide some key info.

Here’s what you should have ready:

• Quantity: This refers to how many copies of your print material you want. Printers often offer price breaks for larger quantities because it can be more efficient to produce more at once. However, ordering too many can lead to unnecessary expenses and storage issues. It’s essential to strike a balance and ask your printer for advice on the best quantity for your needs.

• Paper Type: The type of paper you choose can significantly impact the look, feel and cost of your print materials. If you have a specific paper in mind, great! If not, you should atleast know whether you want coated (shiny) or uncoated (matte) paper, as well as the weight (thickness) of the paper. Most printers have a selection of “house stocks” they commonly use, so they can suggest options if you’re unsure.

• Size: The size of your print material affects how much paper is used and what printing equipment can handle it. It’s crucial to specify both the flat size and the folded size (if it’s a folded piece). If your material will be mailed, the size also impacts postage costs, so it’s something to consider.

• Number of Colours: Printers can use various printing techniques, including one-color (black), two-colour, full-colour (CMYK) and more. The number of colours you choose affects both the aesthetic appeal and the cost of your project. Using fewer colours can often save money, so consider whether you really need full-colour printing for your project.

• Finishing: Finishing touches like foiling, cutting, special coatings and binding can add professionalism and visual appeal to your print materials. However, each finishing technique comes with its own cost, so it’s essential to consider your budget and desired outcome. Some finishing processes can be done in-house, while others may require outsourcing, which can affect both cost and turnaround time.

• Budget and Deadline: Knowing your budget range and deadline helps your printer tailor the project to your needs. If you’re working with a tight budget or a short timeframe, they can suggest cost-effective solutions or expedited production options. Keep in mind that rush jobs may incur additional costs due to the need for specialized equipment or overtime labor.

• Delivery: How your print materials will be distributed to recipients can impact the overall cost. Whether you’re mailing individual pieces, shipping in bulk to multiple locations or distributing locally, your printer needs to account for delivery expenses in the estimate. Providing details about your delivery preferences helps ensure an accurate cost assessment.

• Artwork/Mock-up: Having your artwork, dieline or a mockup ready can speed up the estimating process and ensure clear communication. Visuals help convey details that may be difficult to express in words alone, making the entire process more efficient and accurate.