YOUR ULTIMATE GUIDE TO LEAFLET SIZES, STYLES, AND PAPER TYPES
Leaflet printing might seem old-fashioned, but it remains a key player in your marketing strategy. Easy to read, distribute, and visually appealing, leaflets offer numerous benefits.
Customizing a leaflet for your business is a great way to promote your brand directly. They help you reach a broad audience, enhance your campaign’s impact and provide a cost-effective way to deliver all the essential information in one place.
Check out our simple guide to explore various leaflet sizes, styles, and paper types.
LEAFLET STYLES
There are various leaflet styles to choose from for your next promotion. Whether you’re advertising your company or a special event, selecting the right leaflet style ensures that your recipients get all the essential information, maximizing your marketing efforts.
Flat Leaflets: These are single or double-sided sheets of paper. Their simplicity and straightforward design make them a popular choice.
Folded Leaflets: Designed in a concertina style, folded leaflets offer multiple benefits. They can showcase a lot of information and imagery, and come in various folding styles to suit your needs.
Here are some popular folding styles for folded leaflets:
Half Fold: The paper is divided into two equal sections, like an A5 leaflet created from a landscape A4 sheet folded in half.
Z-Fold: The paper is folded like an accordion into three equal segments, often used for DL size leaflets (1/3 A4).
Roll Fold: Similar to a Z-fold but with overlapping panels, creating a roll-like effect.
Cross Fold: Typically used for A6 size leaflets, folded into four equal sections—two on top and two on the bottom.
Double Parallel Fold: The paper is folded into four equal panels aligned next to each other.
Gate Fold: Usually in A5 size, the leaflet has two smaller panels on either side of a larger central panel.
Map Fold: The paper is folded into eight equal sections, with four panels at the top and four at the bottom.
Concertina Fold: The paper is folded in a concertina style, with multiple panels depending on the leaflet’s dimensions.
LEAFLET SIZES
When choosing your leaflet size, consider your goals. Smaller sizes are ideal for distributing through letterboxes or placing in gift bags at trade shows, but they offer limited space for information. Larger sizes provide more room to include all your key details and allow for greater creativity.
Although A5 is a common standard, many other sizes are available. Explore our comprehensive leaflet size guide below to find the best fit for your needs.
LEAFLET PAPER TYPES & FINISHES
The final touch for a custom leaflet is choosing the right paper type and finish. This decision complements your chosen style, fold, and size, and enhances the leaflet’s overall look and feel. From eco-friendly materials to glossy finishes that make colors pop, the right paper and finish can significantly impact the effectiveness of your leaflet.
Here are some common leaflet options:
Paper Types:
Silk: Offers a high-quality color reproduction and a luxurious feel without the gloss. It’s a popular choice for its elegant matte finish.
Gloss: Features a polished, high-shine finish that enhances colors and visuals, making them more vibrant and eye-catching.
Recycled: An eco-friendly option that showcases your commitment to sustainability, perfect for businesses looking to highlight their green credentials.
Paper Finishes:
Laminated: Adds a durable, protective layer to leaflets, making them thicker and more resistant to wear and tear—ideal for outdoor distribution.
Spot UV: Provides a glossy, coated finish on selected areas, like a logo, to create a striking contrast and draw attention to specific elements.
When choosing the paper type for your leaflet, consider the paper weight, measured in gsm (grams per square meter). A higher gsm indicates thicker paper. For leaflets, weights range from 130gsm to 400gsm, with the higher weights typically used for laminated and Spot UV finishes.
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